Recently a friend of mine joined a MLM (Multi-Level Marketing) company. He has been very successful so far I think. He just has the natural ability to sell. I have nothing against this friend, or his new company. of course, I won't be joining. I think pyramid schemes do more harm than good. They create a type of "business" that negatively affects consumerism. Anyway, one of the benefits of this business is travel, so my friend posts some really interesting tweets and Instagram photos. The other day I followed one of his Instagram hashtags to a place where apparently alot of this company's people hang out... and I noticed something. A lot of the people kept using the same word. They kept saying "haters". "All the haters" this and "all the haters" that. The gist of what they were saying was if I or anyone reading their posts didn't agree with what they were saying or the lifestyle they were pursuing we were in fact "haters". I looked up the definition of a hater. It is as follows:
A person that simply cannot be happy for another person's success. So rather than be happy they make a point of exposing a flaw in that person. Hating, the result of being a hater, is not exactly jealously. The hater doesn't really want to be the person he or she hates, rather the hater wants to knock someone else down a notch.
So, there I sat... was I a hater? Was I a closet "hater"? Did I hate their success? I needed to double-check my motives. I started to think of other friends of mine and their careers. I have some friends who are bankers, real estate agents, web designers, teachers, etc. I can't think of a single one of them who would ever even use the term "hater" as a part of their business vocabulary or dealings. What they sell or how they sell it just doesn't elicit much "hate" (save insurance; sorry former boss).
So, what is my take from this little experience? I want to sell a product or service that doesn't elicit a "hater" mentality. The irony of the "hater" mentality is the "hatee" needs the "haters". So, instead of demonizing them for being "haters" he'd double down his efforts and go win them. If he is really laterally selling, for both the seller and the customer's benefit.
I want to be part of transactions where both parties benefit laterally. Not vertically... as a part of the relationship design. When a person sells you a good or service it's assumed both parties are benefiting. The seller is benefiting by profiting on the sale of his good or service and the buyer is benefiting by consuming the seller's good or service. It's a lateral relationship (yes, the seller will benefit vertically due to the nature of selling but so will the buyer if he uses the good or service to possibly benefit himself further).
*I wrote Part 1 in the title because I anticipate developing my feelings on this subject more as time goes on .